Ariana is an adaptable designer based in San Diego, CA. Currently working as a designer @ Aztec Shops LTD.

Selected Work
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Basketball Campaign ‘25

For this project I was tasked with concept creation for our upcoming basketball campaign for the new season. After providing multiple concepts, we decided to merge Daisy Garcia’s and I’s idea into one for the campaign. In the end we created a seamless campaign for the ‘25-’26 basketball season.
Fall 2025





Original Concept



Final Design




Physical Production/Translation

For any campaign we create a full set of print assets to be showcased around the bookstore and nearby markets. Translating our digital campaign we have to make a seamless transition to all our print materials. Below are the center display designed for inside the bookstore and on the right are the plexi signs showcased around nearby buildings.



Window Display


Concept/ Mockup for Window DisplayThe key feature of any campaign is the production and assembly of our window display! Before we even step foot into the window display I was tasked with creating a mockup concept of what they display should look like to create a cohesive system that matches the digital assets created. Once approved, production begins and we start to translate this mockup to real life!For the window display I help cut and assemble banners, props, clean, and stage items throughout the space.

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