Brand Identity 

The Melt ice cream parlor is more than just you’re average ice cream shop. In today’s ice cream shop market many shops don’t offer a community through the love of ice cream. With limited seating in their shops and lack of events,  this ice cream shop is similar to a cafe. With seats and an open space for communities to hold events, The melt wants to bring in people in a space through their love for ice cream. The Melt focuses on its community and quality ice cream.